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Executive Summary

This case study details the development of PalFlicks, a movie-saving app targeting cost-conscious moviegoers. It addresses the 2021 project, highlighting user feedback and subsequent design improvements.

Problem: High moviegoing costs often create barriers to enjoying the latest blockbusters. PalFlicks aims to tackle this pain point.

Solution: An app providing features like:

Cost-splitting with integrated virtual banking (supporting various payment methods)
Online food ordering with in-theater delivery, streamlining the experience

Target Users: Moviegoers seeking affordability and convenience

Business Goals: Expand user base and attract theater partnerships

Key Activities:

Usability Testing: Conducted two rounds of usability testing, collecting feedback from moviegoers and UX designers.
Iterative Design: Implemented changes based on test results, improving seat selection, theater location features, cost transparency, checkout clarity, and the food ordering flow.

Outcomes:

Positive Feedback: The cost-splitting functionality received particular praise for its ease of use regarding individual item selection.
Design Refinement: Feedback-driven iterations significantly improved the overall user experience of the app.

Conclusion:

The PalFlicks app effectively addressed user pain points by integrating cost-sharing and streamlined ordering systems. Insights from usability testing guided critical design enhancements, making it a promising solution for budget-minded movie enthusiasts.

PalFlicks Movie Saving App

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Many young and older adults are craving to see the latest blockbuster movie, but it's hard to conserve spending when it has gotten so expensive. The PalFlicks feature allows moviegoers to save money amongst other people, so they can have an enjoyable movie experience. I am the lead designer working on creating the platform in the fall of 2021 with some feedback from moviegoers and other google UX designers.

The Problem

Having the capability to split the cost with people using a virtual bank that allows any form of payment will create many opportunities for moviegoers. Also, ordering everything online make lines shorter since customers can order the food which the theater employee will bring to them. Giving the moviegoer more flexibility and less hassle demand a well-structured product that can succeed in these expectations.

Goals

Users: Saves money and hassle for an enjoyable movie experience. Business: Grow users and recruit theaters to be on the platform. Product: Allow the layout to be easy for users to transition from screen to screen.

How It Works

Determine to make the app work properly for Moviegoers I conducted 2 usability tests with different feedback suggestions to make the split cost feature work properly. Changes that were made during the 2 usability tests were getting rid of the scrolling in the seat selection section to make it no scrolling, adding a near theater location page instead of having the feature in seat selection section, show how the split cost effect the price of the movie tickets, show how the credit card is in the checkout section and needs a proper homepage. Particularly in the food selection section, it needs to have fewer transitions and scrolling for food items as well.

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